Explore Our Range

Sustainable. Local. Natural.

With over six decades in the industry, we've mastered the art of combining natural fibres with innovative techniques.

Yours for Life

We understand that when you buy clothing, you're making an investment.
That's why our merino and possum merino pieces are designed to retain their shape, warmth and breathability - wear after wear.

Gentle on Skin

Merino's combination of breathability, moisture-wicking and insulation make it a stand-out fabric for baby clothing and those with allergies.

With merino, your little ones are always comfortable.

FULL TRACEABILITY

Embrace sustainable fashion with merino wool - a blend of timeless elegance, unmatched comfort, and deep-rooted environmental responsibility.

Choose merino wool to make a conscious impact on the planet while enjoying premium quality and style.

Find out more - read our recent blogs

The Socks You Didn’t Know You Needed

Let’s take a closer look at their benefits and why so many of our customers swear by them.

Possum Merino Makes All the Difference

Whether you're layering up for morning walks or weekend escapes, these are the top 10 pieces that belong in your 2025 winter wardrobe.

How Does Merino Compare to Cotton ?

Cotton is one of the most commonly used materials in clothing - but certainly not the best!

Buy New Zealand Made

We take pride in using fully traceable merino fibre grown in Marlborough. Each piece is made with the utmost care for the environment, the animals, and the people involved in its creation.

Our merino wool clothing is sourced and crafted right here in New Zealand, supporting local farms and businesses.