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The Wool Company's own brand is a label that embodies the commitment to sustainability and meets the needs for timeless style. Our exclusive range is crafted with utmost care, combining eco-friendly practices with premium quality materials. Discover a collection curated with a dedication to providing warmth, comfort, and elegance while promoting sustainable fashion choices.

Our vision at The Wool Company is to bring you quality New Zealand made knitwear, merino shirts, undergarments, accessories and yarn manufactured in merino and merino possum blends. Every attention is given to styling, fit and colour when we put together our range. As well as our own label "The Wool Company" we also stock other brands made by New Zealand companies who are committed to manufacturing quality New Zealand merino clothing and knitwear.


Explore our range of men's clothing, meticulously designed to fuse functionality with style. From jackets that offer unparalleled warmth to socks that exude comfort, each piece in our menswear collection embodies the perfect blend of quality, durability, and sophisticated design.


Indulge in the elegance of our women's clothing range, where comfort meets fashion. Discover ponchos and scarves that add a touch of sophistication to any outfit, along with jerseys and socks crafted for both luxury and practicality. Our womenswear collection encapsulates timeless charm and cozy warmth.

Children & Babywear

Carefully curated with the little ones in mind, our children and babywear collection boasts comfort and durability. From adorable accessories to snug and soft garments, we prioritise quality and sustainability for the younger members of your family.


Complete your ensemble with our range of accessories meticulously designed for both comfort and style. From socks that provide unparalleled warmth and cosiness to adorable baby beanies that combine comfort with charm, our accessory collection embodies quality and functionality. Additionally, explore our range of women's underwear crafted with premium materials for ultimate comfort and support.


Explore our premium yarn collection, crafted with the same commitment to quality and sustainability as our garments. With Corriedale and Baby Yarn available, as well as knitting needles, you can immerse yourself in the world of creative possibilities with our yarns, each strand embodying the essence of superior craftsmanship and eco-friendly practices.