The Company


Our vision at The Wool Company is to bring you quality New Zealand made knitwear, lingerie, accessories and yarn manufactured in merino and merino possum clothing. Every attention is given to styling, fit and colour when we put together our range. As well as our own label "The Wool Company" we also stock other brands made by New Zealand companies who are committed to manufacturing quality New Zealand merino clothing and knitwear.

Our team is committed to exceeding your expectations in service and knowledge with every interaction you have with us, from helping you with sizing and fit, to sharing their knowledge on the benefits of wearing natural fibres and answering any follow up queries you have.


Company founder Gordon Riach established business as a Wool buying company in 1958. The Riach family's involvement in the New Zealand wool industry spans sixty years and three generations. Our passion for wool and commitment to the New Zealand wool and manufacturing industries is very evident in the quality of the range and selection of styles.

The Wool Company currently operate as a privately family owned and operated company with one retail outlet located at Utiku just South of Taihape. We have been retailing for 30 years and selling online and by catalogue for 23 years.

The very best New Zealand made garments and yarn are available online and through our retail store. Some of the key labels we offer are Native World, Optimum, Lothlorian, Koru, Noble Wilde, Silverdale, Snowy Peak, Norsewear, and Humphrey Law Socks.


Rotary Ethics Award 2002

for Promoting Business Practices that strengthen our Community.

Riverlands Best Rural Business 2006

Rangitikei Business Awards