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The Wool Company is proud to be New Zealand’s one-stop destination for the finest merino wool and merino possum blend clothing. As the leading retailer, we offer a diverse range of high-quality garments for women, men, children, and babies. From cosy knitwear and essential thermals to stylish winter clothes, we have everything you need to stay warm, comfortable, and fashionable throughout every season.

Discover brands beloved and local, like Lothlorian, Native World, Koru and Noble Wilde, or take a look at our own brand’s premium range.

Discover the Superiority of Merino Wool Clothing

Our commitment to quality starts with our signature material: merino wool. Renowned for its luxurious softness, breathability, and exceptional insulation properties, merino wool is the ultimate choice for anyone seeking comfort and style. Whether you're looking for warm base layers, versatile knitwear, or reliable thermal wear, our merino wool collection is crafted to exceed your expectations.

Shop our wide selection of merino clothing online - from tops and long sleeves to plush jerseys and cardigans, merino babywear to kids’ merino thermals, The Wool Company is the place to go for all your family’s needs.

Explore the Benefits of Merino Possum Blend Clothing

Experience the unique blend of merino wool and possum fur. Our merino possum blend clothing offers unrivalled warmth, softness, and durability. Possum fur is a sustainable and eco-friendly material, making it an excellent choice for ethical fashion. Explore our range of merino possum knitwear and enjoy the superior comfort and insulation it provides.

View our extensive range of NZ-made merino possum blend clothing, including essential accessories like socks, beanies and hats, to sweaters, ponchos, and jackets.

Merino Clothing for Unmatched Quality and Craftsmanship

We take pride in our commitment to producing premium-quality garments. All our clothing is crafted with precision and care, using the finest merino wool and merino possum blends. We source our materials sustainably and work closely with local artisans and manufacturers, ensuring that each piece reflects our dedication to excellence.

Our merino clothing is made from fully traceable merino fibre grown in Marlborough. We are privileged to work with several growers who are truly passionate about producing the very best quality merino wool, by ensuring the sheep are well cared for and using sustainable, ecologically-sound farming practices. With our NZ-made clothing, you can trust that you're wearing the best of New Zealand's textile heritage.

Join us in embracing the natural beauty and functionality of merino wool and merino possum blend clothing. Discover why The Wool Company is the go-to destination for knitwear, winter clothes, thermals, and more. Elevate your wardrobe with our premium range of NZ-made clothing and experience the ultimate in warmth, style, and comfort.