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FULL TRACEABILITY

Embrace sustainable fashion with merino wool—a blend of timeless elegance, unmatched comfort, and deep-rooted environmental responsibility. Choose merino wool to make a conscious impact on the planet while enjoying premium quality and style.

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The Socks You Didn’t Know You Needed

Let’s take a closer look at their benefits and why so many of our customers swear by them.

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Possum Merino Makes All the Difference

Whether you're layering up for morning walks or weekend escapes, these are the top 10 pieces that belong in your 2025 winter wardrobe.

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How Does Merino Compare to Cotton?

Cotton is one of the most commonly used materials in clothing - but certainly not the best!