Brand Spotlight: Lothlorian

| 22 Jul 2024
Brand Spotlight: Lothlorian

At The Wool Company, we pride ourselves on partnering with brands that share our commitment to quality, craftsmanship, and sustainability. In our brand spotlight series, we’re excited to introduce you to Lothlorian, a brand that perfectly embodies these values.

Whether you’re a long-time fan or new to their range, Lothlorian’s beautiful knitwear is sure to impress. Let’s delve into the story behind this remarkable brand and explore why their products are a cherished addition to The Wool Company’s collection.

What is Lothlorian?

Lothlorian is a beloved New Zealand brand known for its exceptional knitwear, combining traditional craftsmanship with modern design. Founded with a dedication to quality and sustainability, Lothlorian has grown to become a staple in the wardrobes of those who appreciate fine knitwear. Their journey began with a passion for creating garments that not only look good but also feel incredibly comfortable and last for years.

Rooted in the heart of New Zealand, Lothlorian sources the finest natural fibres, including merino wool and possum fur, to craft their luxurious pieces. This commitment to using premium, locally-sourced materials ensures that each garment is not only high-quality but also supports sustainable practices. Lothlorian's collections are a celebration of New Zealand's rich textile heritage, blending timeless styles with contemporary touches.

The brand’s mission is simple: to create beautiful, high-quality knitwear that stands the test of time. With a focus on sustainability, Lothlorian ensures that every piece is made with care, respect for the environment, and a touch of Kiwi ingenuity. Their products are designed to keep you warm and stylish, whether you’re exploring the great outdoors or relaxing at home.

Why Lothlorian is a Perfect Fit for The Wool Company

At The Wool Company, we are dedicated to offering our customers the very best in knitwear, and Lothlorian fits seamlessly into our curated selection of premium brands. Here’s why Lothlorian is a perfect match for us - and for you!

Shared Values: Lothlorian and The Wool Company both prioritise quality, sustainability, and local craftsmanship. We believe in supporting brands that are committed to ethical practices and environmental stewardship, and Lothlorian’s dedication to using locally-sourced, natural fibres aligns perfectly with our own values.

Complementary Collections: Lothlorian’s range of knitwear beautifully complements The Wool Company’s offerings. Their stylish and functional pieces enhance our selection, providing our customers with even more options for high-quality, luxurious garments. Whether you’re looking for everyday essentials or statement pieces, Lothlorian’s collection fits the bill.

Customer Satisfaction: Our customers love Lothlorian’s products, and for good reason. The feedback we receive highlights the exceptional comfort, durability, and timeless style of their knitwear. When you choose Lothlorian, you’re investing in pieces that will keep you warm and stylish for many winters to come.

Craftsmanship: Lothlorian’s attention to detail and dedication to traditional knitting techniques result in garments of unmatched quality. Each piece is carefully crafted to ensure it meets the highest standards, making their knitwear not just clothing, but a work of art.

By adding Lothlorian to our brand lineup, we are able to offer you an even richer selection of premium knitwear in a gorgeous range of colours and textures. Their products are a testament to the beauty of New Zealand’s natural fibres and the skill of our local artisans. We’re proud to bring you the best of Lothlorian, right here at The Wool Company.

Popular Products from Our Lothlorian Range

Lothlorian’s collection is filled with standout pieces that our customers absolutely adore. Here are some of our top picks that have earned their place as favourites:

Merino Possum Golf Jersey

Lothlorian’s merino possum golf jersey is a perennial favourite, and it’s easy to see why. Available in a wide range of colours, this versatile jersey is perfect for any occasion. Whether you’re hitting the golf course or enjoying a casual day out, this top-selling style offers unparalleled comfort and classic style. Made with the finest merino wool, it’s a staple that every women’s wardrobe should have.

Merino Possum Collared Jacket

This merino possum collared jacket is a fantastic addition to any outfit. Known for its great fit, this jacket suits a variety of shapes and sizes, making it a popular choice for many. Its stylish design and practical features make it ideal for both everyday wear and on chilly days. The combination of merino wool and possum fur ensures it’s as warm as it is elegant.

Merino Possum Relaxed Jacket

For a smart, easy-to-wear option, Lothlorian’s merino possum relaxed jacket is a standout. This jacket/cardigan hybrid offers the best of both worlds – it’s cosy and comfortable, yet stylish and sophisticated. Perfect for layering, it’s a versatile piece that works well in both casual and more formal settings.

Lothlorian’s Dash Range

The Dash Range features some of our most beloved accessories, including the wrist warmer and keyhole scarf. These pieces are perfect for adding a touch of warmth and style to any outfit. Pair them with Lothlorian’s scroll sweater for a coordinated look that’s both chic and functional. The combination of these accessories with the Scroll Sweater provides a cohesive and stylish ensemble that keeps you warm and fashionable.

Men’s Merino Possum Zip & Collar Sweater

For the men, the merino possum zip and collar sweater style is a popular choice. This piece is designed with both comfort and practicality in mind, making it ideal for everyday wear. Its classic design and high-quality materials make it a reliable and stylish option for any wardrobe.

These are just a few highlights from Lothlorian’s impressive range. Each product showcases the brand’s commitment to quality, style, and comfort, ensuring you get the best possible experience with every purchase.

Explore the Lothlorian collection at The Wool Company and discover your new favourite knitwear pieces today.