About the Wool Company

Our vision at The Wool Company is to bring you quality New Zealand made knitwear, lingerie, accessories and yarn manufactured in  merino and merino possum clothing.Every attention is given to styling, fit and colour when we put together our range. As well as our own label “The Wool Company” we also stock other brands made by New Zealand companies who are committed to manufacturing quality New Zealand merino clothing and knitwear.

Our team is committed to exceeding your expectations in service and knowledge with every interaction you have with The Wool Company,  from helping you with sizing and fit,  to sharing their knowledge on the benefits of wearing natural fibres and answering any follow up queries you have.

Company History

Company founder Gordon Riach established business as a Wool buyer in 1958. The families involvement in the New Zealand wool industry spans more than 50 years and   two generations. Our passion for wool and commitment to the New Zealand wool and manufacturing industries is very evident in the quality of the range and selection of styles.

The Wool Company currently operate as a privately family owned and operated  company with one retail outlet  located at Utiku just South of Taihape.  We have been retailing for 25 years and selling online and by catalogue for 18 years.  

The very best New Zealand made garments and yarn are available online and in our retail store. Some of the key labels we offer are  Native World, Optimum, Lothlorian, Koru, Nobel Wilde, Silverdale,  Snowy Peak, Ecoridge, From Merino with Love, My Merino, Manza, Zenza and Fernz, 70 Mile Bush, Comfort and Humphrey Law Socks.


"Rotary Ethics Award 2002" for Promoting Business Practices that strengthen our Community.
Rangitikei Business Awards "Riverlands Best Rural Business 2006"