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The Wool Company We have a retail store located at Utiku just South of Taihape, and have been retailing for 23 years and selling online and by mail for 16 years. Our philosophy is to deliver to you stylish New Zealand made knitwear, lingerie, accessories and yarn manufactured from quality merino and merino possum fibre.
We offer a wide range of garments, and as well as our own label The Wool Company we stock a number of other reputable labels. We sell only quality New Zealand made brands with labels synonymous with quality and style. In women’s wear we have Native World, Optimum, Lothlorian, Koru, Merino Possum, Ecoridge From Merino with Love, My Merino, Zenza and Fernz. In Menswear, Native World, Silverdale, Manza and 70 Mile Bush, Comfort and Humphrey Law Socks.
Shop Hours Monday - Friday 8.30am to 5.00pm Saturday and Sunday 10.00am to 4.00pm Public Holidays 10.00am to 4.00pm 23rd January Wellington Anniversay 10.00am to 4.00pm 6th February Waitangi Day 10.00am to 4.00pm 6th April Good Friday CLOSED 7th April Easter Saturday Open 10.00am to 4.00pm
8th April Easter Sunday CLOSED 9th April Easter Monday Open 10.00am to 4.00pm
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